Bubba The Love Sponge ®
Official Website: BTLS.com
Airs: 6-10 a.m. ET
Originates From: Tampa, FL
Number Of Affiliates: 6
Bubba The Love Sponge ® has worked in radio since 1986, when he gained his start in the business on Power 103 in Terre Haute, Indiana. Thanks to his quick wit and sharp verbal skills, Bubba quickly moved his way up through the ranks of the radio world, moving to morning drive in Chicago in 1989.
By 1993, Bubba was working in Tampa for WFLZ-FM, but he was looking to shift away from the CHR world and move to a rock-based station. That happened in December 1996, when he became the new morning host on Tampa's 98 Rock (WXTB).
Bubba found success in morning drive, and in January 2001 his program went into syndication. I worked as Bubba's head of syndication (a job I landed in part thanks to this website) from January 2003-February 2004.
In the heat of the FCC crackdown on so-called "indecent broadcasts", Bubba was fired by Clear Channel on February 23, 2004. The hard work I had put in for 13 months to land new affiliates for the show was blown up. That was not fun.
The Bubba The Love Sponge ® show re-emerged on Sirius Satellite Radio (now Sirius XM) in January 2006, debuting in afternoon drivetime (3-7 p.m. ET) the same day as the legendary Howard Stern, who personally picked Bubba to sign as part of his new venture on satellite radio. He is under contract with Sirius XM through December 2008.
Bubba returned to terrestrial radio in January 2008, going on the air with Cox Radio's 102.5 The Bone (WHPT) in Tampa/Sarasota and Rock 105 (104.7 WFVY-FM) in Jacksonville.
FLORIDA
Ft. Myers (effective 1/5/2009)
"96.1 K-Rock"
96.1 WRXK (Bonita Springs, FL)
Format: Classic Rock
Website: 96krock.com
Jacksonville
"Rock 105"
104.5 WFYV-FM (Atlantic Beach, FL)
Format: Classic Rock
Website: rock105i.com
Miami (effective 1/5/2009)
"93 Rock"
93.1 WHDR (Miami, FL)
Format: Rock
Website: 96krock.com
Orlando (effective 1/5/2009)
"96.5 WHTQ"
96.5 WHTQ (Orlando, FL)
Format: Classic Rock
Website: whtq.com
Tampa
"102.5 The Bone"
102.5 WHPT (Sarasota, FL)
Format: Classic Rock
Website: theboneonline.com
VIRGINIA
Richmond (effective 1/5/2009)
"Y-101"
101.1 WDYL (Chester, VA) [moving to 100.9 with a stronger signal]
Format: Modern Rock
Website: y101rocks.com
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